Our Approach
Understanding how customers find their way to your business
is key to your success.
Our marketing and technology offerings are based around a
five-step process that each customer goes through before choosing to spend
their money. We call this the customer journey.
We employ the latest technology
to implement strategies that help your business get found by potential
customers during their journey.
Until recently, the most effective marketing technologies were cost prohibitive and only
available to major corporations. However, advancements in web-based software have
allowed business like yours to take advantage of some of the powerful methods
major brands have been using to reach and convert customers for years.
Each one of our services breaks down the tools and
procedures to find customers and create
touch points between your and your market, regardless of where they might be in
the buying cycle.
The customer journey:
This is the very beginning of the patient journey. This is the moment when someone becomes aware they have a problem that may require your services, but are not sure how to find the right solution. This typically kicks the process off by casting a wide net. Can people find you or your content Do you have A Blog or a question you answered?
In this phase the potential customer has narrowed down the options and is considering the right direction to take when moving forward. They are considering the type of service that will solve their problem. What sort of information are you providing about your product or how your services solve specific problems that customers may be experiencing?
During this stage the patient is set on your type of product or service and is evaluating their options against each other. After a potential customer becomes aware of you, how will they perceive your business? What are you doing to differentiate your business from your competitors?
This is the part in the process where the customer is ready to make an purchase. Can customers easily find your website or social media outposts and easily purchase online or schedule an appointment from their smartphone, tablet and laptop?
The customer has visited your business but is not a lifelong customer yet. Do you have a system in place to provide personal follow-up messages, request feedback and/or direct them to their favorite review site for an endorsement?
